Performance Marketing Manager — SEM, Social & Programmatic (DSP)

GrabOn

Company: Inspirelabs Solutions Ltd. (GrabOn)

Location: Hyderabad (On-site)

Experience: 3–6 years

About the Role

We run high-intent, high-volume traffic across GrabOn's India, US, and UAE properties. We're hiring a Performance Marketing Manager to own paid acquisition end-to-end — from search intent capture on Google/Bing, to paid social on Meta, to programmatic display and retargeting via DSPs. You'll be responsible for spend efficiency, incrementality, and revenue impact, not just clicks. This is a builder role for someone who treats a media budget like their own P&L.

What You'll Own

Plan, launch, and scale SEM campaigns (Google Ads, Microsoft Ads) across search, shopping, and Performance Max — structured for a coupon/deals business with thin margins and high keyword volume.
Build and run Meta (Facebook & Instagram) campaigns — prospecting, retargeting, and dynamic product ads — with sharp audience strategy, creative testing, and full ownership of Meta Ads Manager and the Pixel/Conversions API.
Build and manage programmatic display and retargeting through DSPs (DV360, The Trade Desk, or equivalent) — audience strategy, inventory, creative rotation, and frequency capping.
Own the full funnel: keyword and audience research, bid strategy, budget pacing, landing page alignment, and conversion tracking.
Set up and maintain measurement infrastructure — conversion tracking, GA4 events, GTM, Meta CAPI, and attribution — and defend every rupee/dollar of spend with data.
Run structured A/B tests on creatives, bids, audiences, and landing pages; ship learnings, not just reports.
Manage budgets across three geographies with distinct CPCs, currencies, and buyer behavior (India, US, GCC).
Partner with SEO, content, and AI Labs to close the loop between paid and organic, and to automate reporting and optimization where possible.

What You'll Need

3–6 years running paid acquisition with real budget ownership and a track record of hitting ROAS/CPA targets at scale.
Hands-on depth in Google Ads (Search, Shopping, PMax) — you can build a campaign structure from scratch and explain every bid decision.
Proven experience running Meta paid social at scale — Ads Manager, audience/lookalike strategy, creative iteration, and Conversions API setup.
Direct experience with at least one DSP (DV360, The Trade Desk, Amazon DSP, or similar) — programmatic buying, audience building, and inventory management.
Fluency in GA4, GTM, and conversion tracking; comfortable with UTM discipline and attribution debates.
Strong Excel/Sheets modeling — you can build a spend-to-revenue model and spot a leaking campaign before the dashboard does.
Analytical bias: you optimize toward incrementality and contribution margin, not vanity metrics.

Bonus Points

Experience in affiliate, coupons/deals, e-commerce, or high-volume performance environments.
Familiarity with feed management, dynamic remarketing, or catalog/shopping feeds.
Comfort using AI tools to automate reporting, bid adjustments, or creative iteration.
Exposure to US/international markets beyond India.