Marketing Manager

Job Title: Digital Marketer

Job Overview

The Digital Marketer will manage social media accounts, develop content strategies, execute paid advertising campaigns, implement tracking solutions, and analyse campaign performance. The role requires proficiency in Meta Ads, LinkedIn Ads, Meta Pixel, Conversions API (CAPI), Google Tag Manager, and Google Analytics 4 (GA4).

The candidate will also prepare performance reports, identify optimization opportunities, and communicate campaign progress and insights to clients.

Key Responsibilities

• Manage social media accounts for multiple clients across various platforms.
• Research clients, industries, competitors, and target audiences to develop effective marketing strategies.
• Develop social media strategies and monthly content calendars aligned with client goals.
• Write captions, post copy, creative briefs, and video scripts for reels and advertisements.
• Plan, schedule, and publish engaging content according to established timelines.
• Plan, execute, and optimize paid advertising campaigns on Meta Ads, including Facebook and Instagram, and LinkedIn Ads.
• Set up and manage tracking using Meta Pixel, Conversions API (CAPI), Google Tag Manager, and Google Analytics 4 (GA4).
• Monitor and optimize advertising campaigns using metrics such as Return on Ad Spend (ROAS), Cost per Lead (CPL), Click-Through Rate (CTR), and conversions.
• Prepare weekly and monthly campaign performance reports with actionable insights.
• Communicate directly with clients, provide campaign updates, collect feedback, and support ongoing campaign management.

Candidate Profile

• 3–4 years of professional experience in digital marketing.
• Hands-on experience managing social media accounts for multiple clients.
• Practical experience with Meta Ads and LinkedIn Ads.
• Understanding of social media strategy, content planning, and advertising campaign execution.
• Experience setting up and managing tracking tools, including Meta Pixel, CAPI, Google Tag Manager, and GA4.
• Ability to analyse campaign performance using ROAS, CPL, CTR, and conversion metrics.
• Strong analytical skills and an ability to identify campaign optimization opportunities.
• Experience preparing performance reports and presenting actionable insights.
• Ability to communicate directly with clients and coordinate campaign feedback.
• Willingness to work from the office in Vadodara, Gujarat.
• Availability to join immediately or within 15 days.