LTRPM - Manager Sales & Marketing - Domestic
Larsen & Toubro
Overview:
Larsen & Toubro is an Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services. It operates in over 50 countries worldwide. A strong, customer-focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for over eight decades.
We are engaged in core, high impact sectors of the economy and our integrated capabilities span the entire spectrum of ‘design to delivery’.
Every aspect of L&T's businesses is characterised by professionalism and high standards of corporate governance. Sustainability is embedded into our long-term strategy for growth.
The Company’s manufacturing footprint extends across eight countries in addition to India. L&T has several international offices and a supply chain that extends around the globe.
Rubber Processing Machinery is a part of the Machinery and Industrial Products Division of L&T. It offers a wide range of Rubber Processing Machinery.
Our manufacturing facility in Kancheepuram is equipped with state-of-the-art technology and fabrication facilities to manufacture heavy machines. Backed by continuous innovation...
Sales & Marketing – Domestic
Grade : Tier 1
BU : L&T Rubber Processing Machinery (LTRPM)
Experience : 7 yrs. – 15 yrs.
Behavioural Competencies : Ability to learn, Negotiation Skills, Team Work, Customer Focus, Decision Making, Abide by policies and framework.
Ability to influence the customer, Ability to travel to Customer, Working with domestic Customers, Internal Coordination.
Areas of Exposure: Understanding of engineering drawings and customer requirements, Understanding of sales and marketing
Purpose of Position: Sales and Marketing of Products, Parts, Generation of Enquiry.
Job Duties / Responsibilities
The Domestic Sales & Marketing professional will be responsible for developing and growing business across the assigned domestic territory for LTRPM's legacy and core product portfolio. The role requires proactive business development, customer relationship management, technical sales, commercial negotiations, and coordination with cross-functional teams to achieve order booking and revenue targets.
The individual will serve as the primary customer interface, managing the complete sales cycle from lead generation through order execution and post-sales support while ensuring high customer satisfaction.
Key Responsibilities
- Generate new sales enquiries for LTRPM's legacy products and current product portfolio.
- Identify, approach, and develop new customer accounts within the assigned territory.
- Re-engage and revive dormant customer accounts to generate new business opportunities.
- Actively identify opportunities for new equipment, spare parts, retrofits, upgrades, and service projects.
- Develop and execute territory-specific sales and marketing strategies to achieve business growth.
- Serve as the primary point of contact for assigned customer accounts.
- Conduct regular customer meetings to understand business needs and identify opportunities.
- Lead discussions with customers on technical and commercial aspects of new machinery, spare parts, and services.
- Build long-term customer relationships to increase repeat business and customer loyalty.
- Ensure timely communication and resolution of customer requirements.
- Collaborate with internal stakeholders including Application Engineering, Design, Manufacturing, and Logistics.
- Develop technically and commercially competitive proposals.
- Prepare quotations and submit proposals within committed timelines.
- Negotiate commercial terms while maintaining targeted margins and business objectives.
- Own customer accounts from enquiry through successful project completion.
- Coordinate internally to ensure orders are executed according to contractual commitments and planned delivery schedules.
- Track and resolve open customer issues including warranty claims, technical questions, delivery commitments, installation support, and commissioning-related issues.
- Ensure a high level of customer satisfaction throughout the project lifecycle.
- Monitor customer payment status and ensure timely collection of outstanding receivables.
- Market Intelligence
- Monitor market trends, competitor activities, customer requirements, and emerging opportunities within the assigned territory.
- Identify new market segments and application opportunities for LTRPM products.
- Provide regular market feedback to management for product and business strategy development.
- Base Location & Travel
- Chennai / Kanchipuram
- Approximately 50 -60% domestic travel across the assigned sales territory.
- Qualifications
- Bachelor's degree in Engineering (Mechanical, Industrial, Manufacturing, or related discipline) preferred.
- Experience
- 5-15 years of experience in domestic sales, business development, or customer-facing technical sales.
- Experience selling industrial equipment, capital machinery, engineered products, or manufacturing solutions.
- Experience managing OEMs, end users, EPC contractors, or industrial customers across India is preferred.
- Skills & Competencies
- Strong technical aptitude with the ability to discuss engineered products and manufacturing solutions.
- Excellent customer relationship management skills.
- Strong commercial negotiation and pricing skills.
- Ability to manage multiple customer accounts simultaneously.
- Cross-functional collaboration and stakeholder management.
- Proposal preparation and contract negotiation.
- Strong planning, organization, and follow-up skills.
- Self-driven with a proactive approach to business development.
- Willingness to travel extensively within India.
- Key Performance Indicators (KPIs)
- Order Booking achievement versus annual budget.
- Sales revenue achievement versus annual budget.
- Number of qualified enquiries generated.
- New customer acquisition.
- Revival of inactive customer accounts.