Paid Media (Google) - Executive

About the Role

As a Paid Media (Google) Executive, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve marketing objectives for our company.

Responsibilities

• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Set up a list of KPIs to track for each client.
• Forecast and track key account metrics.
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Required Skills

• Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns
• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification is preferable
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics