Sales Manager - Used car Retail Business

This role is for one of Weekday’s clients

Min Experience: 4+ years
Location: Bangalore, Delhi
JobType: full-time

We are looking for a dynamic and results-driven Sales Manager – Used Car Retail Business to drive dealership onboarding, partner activation, and sales growth within the used car ecosystem. The ideal candidate will have a strong understanding of the used car market, an established network of dealerships, and proven experience in B2B or channel sales.

This is a field-intensive role that requires regular dealership visits, relationship management, product demonstrations, and consistent achievement of sales targets. The candidate will be responsible for building a strong dealer network and driving the distribution of retail products through used car dealerships.

Requirements

Key Responsibilities

• Dealership Onboarding: Identify, onboard, and activate used car dealerships as distribution partners for retail products.
• Field Sales and Product Demonstrations: Conduct in-person sales pitches, product presentations, and demonstrations to dealership owners and staff.
• Partner Training: Train dealership teams on product features, portal usage, sales processes, and customer engagement techniques.
• Sales Target Achievement: Drive daily policy issuances, achieve weekly sales targets, and ensure consistent business growth across the assigned territory.
• Dealer Relationship Management: Build and maintain strong relationships with dealership owners, managers, and sales teams to improve partner engagement and business performance.
• Market Intelligence: Gather ground-level market insights, competitor information, dealer feedback, and customer trends, and share regular updates with the central team.
• Documentation and Compliance: Ensure adherence to KYC requirements, documentation standards, and established operational processes at dealerships.
• Territory Management: Plan field visits, identify new business opportunities, monitor partner productivity, and maximise sales potential across the assigned territory.

Must-Have Skills and Requirements

• Experience: 4–6 years of experience in the used car ecosystem, preferably in dealership management, automotive sales, B2B sales, or channel sales.
• Used Car Industry Knowledge: Strong understanding of used car buying and selling processes, dealership operations, dealer economics, and registration certificate (RC) transfer workflows.
• Dealer Network: An established network of used car dealers and the ability to leverage existing relationships to drive business growth.
• B2B and Channel Sales: Proven track record in acquiring channel partners, managing dealer relationships, and achieving sales targets. Experience selling insurance, vehicle warranties, or financial products to dealers will be an advantage.
• Field Sales Orientation: Comfortable working in the field 5–6 days a week and conducting frequent in-person dealership visits.
• Communication and Negotiation: Excellent interpersonal, presentation, persuasion, and negotiation skills.
• Mobility: Must own a vehicle and possess a valid driving licence.
• Digital Proficiency: Comfortable using smartphones, CRM applications, WhatsApp Business, and dealer management or sales portals.

Good-to-Have Skills

• Prior experience in insurtech, vehicle warranty, or Roadside Assistance (RSA) products.
• Understanding of RTO processes, vehicle documentation, and RC transfer timelines across different states.
• Experience working in a startup or high-growth business environment.
• Ability to identify market opportunities, improve dealer activation, and build scalable channel sales operations.

Ideal Candidate Profile

The ideal candidate is a proactive field sales professional with deep knowledge of the used car industry, strong dealer relationships, and a consistent record of delivering sales results. They should be comfortable operating independently, managing a territory, training channel partners, and driving business growth through an active dealership network.

Core Skills: Used Car Ecosystem, B2B Sales, Channel Sales.

Preferred Skills: Insurtech, Vehicle Warranty, Roadside Assistance (RSA).