Senior Associate - Product Marketing

Your Role

• Own positioning and messaging for each product line (Stocks, F&O, MFs, AI/Advisory), aimed at specific segments such as first-time investors and switchers.
• Own go-to-market for launches end to end: brief, narrative, execution of all comms, landing pages, creator/content plan, and a post-launch read.
• Work with Product on onboarding and activation nudges.
• Measure what you ship: launch adoption, funnel lift, and message A/B results.

Qualifiers

• Familiar with MarTech tools and implementation
• Savvy with AI to self serve use cases and solve for them using existing infra
• Owned GTM for product launches at a consumer tech company