Marketing Specialist
Epiq
Job Description:
Position Summary
The Email Campaign Specialist will manage the end-to-end execution of email marketing campaigns using Salesforce, Pardot (Account Engagement), and Marketing Cloud Next. This role is responsible for campaign creation, audience segmentation, reporting, and performance analysis to support marketing goals and business growth.
Key Responsibilities
- Build, execute, and deploy email campaigns using Pardot, Salesforce, and Marketing Cloud Next.
- Create and manage audience lists, segmentation, suppression lists, and automation programs.
- Build and maintain Salesforce campaigns and campaign reporting.
- Conduct campaign QA to ensure accurate deployment and tracking.
- Create and manage email templates, forms, and landing pages.
- Develop campaign performance reports and dashboards.
- Perform trend analysis on email, campaign, and audience performance.
- Monitor and report on key metrics including opens, clicks, conversions, MQLs, and campaign influence.
- Support lead scoring, grading, and database health initiatives.
- Provide recommendations to improve campaign performance and marketing effectiveness.
- 3+ years of experience in email marketing or marketing automation.
- Hands-on experience with - Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or equivalent Email platforms
- Experience building and managing email campaigns from end to end.
- Strong reporting and analytical skills.
- Experience creating campaign performance reports and conducting trend analysis.
- Advanced Excel skills and attention to detail.
- Knowledge of lead scoring and grading models.
- Experience with Power BI or similar reporting tools.
- Experience supporting B2B marketing organizations.
- Location-based market rate for the role
- Your abilities in relation to the job specification
- Performance during screening and interview
- Pay parity with the wider team in the considered location
Click Here To Learn About Epiq's Benefits.
Epiq Leadership Compass
Fosters Relationships & Collaboration
Builds trust and alignment through open communication, shared goals, and strong partnerships to drive collective success.
- Build trust-based partnerships
- Nurture long-term relationships
- Remove collaboration barriers
- Celebrate cross-team success
Inspires action and alignment through clear communication, purposeful influence, and a compelling vision.
- Use storytelling to build buy-in
- Align communication with organizational goals
- Guild alignment through strong engagement
Sets and reinforces performance standards that drive results, ensure accountability, and align with Epiq’s goals.
- Use data to identify improvement opportunities
- Make informed decisions
- Align team goals with boarder strategy
- Empower teams to manage their own goals
- Translate vision into clear priorities
- Prepare for disruptions with strong change management
Drives continuous improvement and operational excellence through smart processes, data insights, and quality execution.
- Improve workflows for team efficiency
- Use clear documentation and expectations
- Resolve issues quickly using data and feedback