BD - HMI Central Region

Schneider Electric


Schneider Electric is looking for an experienced, customer-focused and result-oriented Business Development Manager to accelerate the growth of its HMI, Industrial PC, SCADA and IIOT solutions business across Central Region.

The person will be responsible for establishing and strengthening business relationships with OEMs, Process OEMs, End Users, EPCs, Consultants, System Integrators and Channel partners.

The role involves identifying new business opportunities, understanding customer applications, developing suitable technical-commercial solutions, influencing specifications and managing opportunities through negotiation and successful closure.


Key Responsibilities

Business Development and Sales Growth

  • Develop and execute a territory business-development plan for HMI, Industrial PC, SCADA and IIoT solutions.
  • Identify, qualify, develop and convert new business opportunities across targeted industries and customer segments.
  • Manage the complete sales cycle, from prospect identification and application mapping to specification influence, proposal development, negotiation and closure.
  • Build and maintain a healthy and qualified opportunity pipeline with clearly defined actions and closure plans.
  • Identify business potential within existing accounts and develop new customers in the assigned territory.
  • Drive profitable growth and deliver assigned order-booking and sales objectives.
  • Create account-entry strategies for identified prospects and priority customers.
  • Maintain sales forecasts and provide visibility of opportunities, competition, risks, support requirements and next actions.
  • Understand customer processes, automation architecture, operational challenges and digital-transformation priorities.
  • Position the appropriate combination of HMI, Industrial PC, SCADA, edge connectivity, industrial software and IIoT solutions.
  • Engage customers through presentations, application discussions, demonstrations, workshops and technical-commercial meetings.
  • Develop compelling value propositions around productivity, operational visibility, connectivity, data utilisation, reliability, energy efficiency and lifecycle performance.
  • Coordinate the relationship between key customer personnel and Schneider Electric’s senior management, whenever required.
  • Develop strong working relationships with system integrators, automation partners, distributors, OEMs, process OEMs, EPCs and consulting engineers.
  • Identify system integrators with the appropriate technical expertise and industry experience to deliver complete solutions to end-user customers.
  • Conduct joint customer visits and opportunity-development activities with sales teams and partners.
  • Support partners in converting customer requirements into technically suitable and commercially viable solutions.
  • Strengthen partner capability through technical-commercial workshops, application discussions and opportunity-based enablement.


Candidate Profile

Education and Experience

  • Bachelor’s degree in electrical, Electronics, Instrumentation, Control, Automation Engineering or a related technical discipline.
  • Minimum 10 years of experience in industrial automation business development / sales / marketing.
  • Demonstrated experience in selling or developing business for HMI, Industrial PC, SCADA, IPC Software or IIoT.
  • Experience working with end users, OEMs, EPCs, consultants, system integrators and industrial channel partners.
  • Experience in developing new accounts, managing opportunities and driving commercial closure.
  • Willingness to travel extensively across the assigned territory.
  • Human Machine Interfaces, Industrial PCs, SCADA, Industrial software.
  • Industrial IoT and connected devices, PLC and automation controllers
  • Industrial communication networks and protocols
  • Edge connectivity and remote-monitoring solutions
  • Smart manufacturing and digital-transformation applications
  • Integration of automation systems with higher-level industrial software


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