Growth Marketing Executive

About Axiant Labs

Axiant Labs is a new venture by the team behind Kiddopia, built to ship the next wave of AI-powered mobile apps and mobile games that are fast, simple, and made for a global audience.

We've built at scale before. Kiddopia's journey culminated in an acquisition that valued the business at ~₹600 crore, and we're bringing that same builder DNA to Axiant Labs: move fast, keep it simple, and ship products people genuinely love.

Full-time, in-office - Andheri, Mumbai

What this role is about

Make the ads, run the ads, and own how our apps and games show up online. Most of your time goes into creating scroll-stopping video and static ads; the rest goes into running campaigns and keeping our social channels alive.

What you will own

● Concept, script and edit short-form video ads (Reels, Stories, Shorts) for app installs.

● Design static and carousel ads in Figma or Canva, and test new hooks and angles every week.

● Launch and manage app install campaigns on Meta and Google, and report weekly on what's working.

● Run Instagram and other social handles for our apps, plus App Store screenshots and listing copy.

● Set up lifecycle marketing: push notifications, email and in-app messages to improve retention.

● Brief and manage freelancers (Fiverr, UGC creators) and, over time, marketing interns.

What you bring

Must-haves

● 2-4 years in creative marketing, performance marketing or digital marketing.

● Strong video editing skills (CapCut, Premiere Pro, After Effects or similar).

● Ability to design clean static ads in Figma or Canva.

● Hands-on experience with Meta Ads Manager and/or Google Ads.

● A sharp eye for hooks, trends and copy, with clear written English.

Nice-to-haves

● Experience marketing mobile apps or games (ASO, subscriptions, AppsFlyer or similar).

● Experience working with UGC creators or Fiverr freelancers.

● Comfort using AI tools for scripts, voiceovers, images and video.

What's in it for you

● Be our first dedicated marketer and shape how every app and game we launch is seen.

● Fast feedback loop: make an ad, launch it, see results within days.

How to apply

● Application: To apply, please complete the mandatory Google Form. Please include a portfolio of ads or videos you've made yourself.

● Selection Process: Shortlisted candidates will proceed through a three-step process: an introductory interview, a short assignment/test, and a final interview.

● Inquiries: For any questions about the role, please contact [email protected].