Deputy Product Marketing Manager
ideaForge
About the Role: We are seeking a result-driven Deputy Product Marketing Manager to drive the strategy, planning, and execution of product launches for the hardware and software portfolio of our UAV/drones. You will personally manage and play a critical role in defining and executing go-to-market strategies, crafting compelling product narratives, and ensuring seamless cross-functional alignment. This role requires a blend of hands-on execution, strategic vision, and technological understanding.
Key Responsibilities:
- Customer-Centric Approach: Proactively collect, analyse, and implement customer feedback to refine product positioning and messaging.
- Market Research & Insights: Continuously analyse market trends, customer needs, and competitor activities to drive informed decisions.
- Technological Understanding: Build a strong understanding of the hardware and software technologies underpinning our products and simplify complex technical details for customers.
- Product Positioning & Messaging: Develop clear, differentiated, and customer-centric product positioning and messaging frameworks.
- Launch Excellence: Own and drive successful product launches, ensuring alignment, timely execution, and measurable results.
- Strategic Vision: Develop and execute comprehensive go-to-market strategies for complex hardware and software products.
- Content Development: Oversee the creation of impactful sales enablement materials, product collateral, and customer-facing content.
- Cross-Functional Collaboration: Collaborate with Product Management, Sales, and Customer Success teams to ensure alignment with product and business objectives.
- Process Optimization: Create and implement SOPs and strategies for liaising with multiple internal teams and stakeholders.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 4+ years of experience in product marketing, with a strong background in the technology industry
- Proven track record of successfully managing complex hardware and software product launches.
- Exceptional communication, storytelling, and presentation abilities.
- Analytical mindset with the ability to interpret data and derive actionable strategies.
- Technological aptitude to grasp, simplify, and articulate technical product details.
- Experience working in cross-functional teams in dynamic, fast-paced environments.
- Opportunity to shape and drive high-impact product marketing initiatives.
- Collaborative, innovative, and growth-focused work culture.
- Competitive compensation and benefits package.
- Clear pathways for professional development and career growth.
Location: Ghansoli, Navi Mumbai
Reports To: Senior Product Marketing Manager
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