Inside Sales and Lead Generation Lead – Embedded, Plant & Product Engineering, Europe
InOpTra Digital
Remote, full time. 3 to 6 years of experience. CET Timing: 1 PM to 10 PM
About InOpTra
InOpTra Digital Innovations is an engineering and digital services company. We combine plant and product engineering, network and cloud, data and AI, and SAP, delivered by dedicated teams with client-facing offices in Stockholm, Frankfurt and Vienna. We are growing our business across the Nordics, DACH and Benelux and are building a small, focused lead generation team in Europe.
About The Role
You will build the pipeline for our embedded and product engineering services in Europe. This covers embedded software and firmware, product design, CAD and PLM, and simulation (FEA and CAE). Our targets are companies that make products and need extra engineering capacity, such as equipment and machinery manufacturers, marine and drivetrain companies, automotive suppliers and engineering design houses. We act as an extended arm of their engineering team. You will find the right companies, reach the right engineering and business leaders and turn conversations into meetings for the Europe team.
Key Responsibilities
- Research and build target lists of product companies, OEMs and engineering design houses in the Nordics, DACH, Benelux and other European markets.
- Identify decision makers, such as engineering directors and heads of R&D, and buying signals such as new orders, hiring, acquisitions and new product launches. Record only facts you can source.
- Reach prospects through cold emails, LinkedIn and calls with clear, short, personalised messages, work to weekly targets, and follow up consistently.
- Qualify interest and book meetings and calls for the Associate Director and the delivery heads.
- Plan and prepare for European trade shows and conferences: research exhibitors and visitors, shortlist companies, book meetings in advance, and follow up within 3 days.
- Use the AI tools and agents our team builds for research and outreach, give feedback to improve them, and check every output against a real source.
- Stay in touch with contacts after the first meeting and keep the relationship warm until it becomes an opportunity.
- Keep the CRM and campaign trackers accurate and up to date every day.
- Report weekly on companies researched, messages sent, replies, meetings booked and next steps.
- Work with our India delivery heads to understand the engineering offering well enough to explain it to engineering buyers.
- 3 to 6 years of experience in inside sales, lead generation, business development or market research, preferably selling services or technology to businesses in Europe.
- Strong written and spoken English. Clear, professional writing is essential.
- Hands-on experience with prospecting tools such as LinkedIn Sales Navigator, Apollo or similar.
- A record of cold calling, cold emailing and LinkedIn outreach that booked meetings with senior decision makers, and comfort working to targets.
- Power user of AI tools such as Claude, ChatGPT or similar, with projects or workflows you have built yourself. You verify the output and never invent a contact, figure or claim. Willing to use and improve AI agents built by our team.
- A fast, hungry learner who picks up new domains, tools and markets quickly.
- Builds and keeps relationships with contacts over time.
- Structured and disciplined with follow-up. You close the loop on every lead.
- Ability to understand engineering services quickly and explain them in simple business terms.
- Comfortable working independently and with European time zones.
- Engineering or technical background, or experience selling engineering, embedded, automotive or industrial services.
- Familiarity with embedded software, product design, CAD and PLM, or simulation (FEA and CAE).
- Experience with manufacturing, automotive, marine or industrial equipment companies.
- Experience with markets in the Nordics, DACH or Benelux.
- Experience with Zoho CRM.
- German (a strong plus) or a Nordic language.
- Experience planning for expos or trade shows.
- You own the embedded and product engineering lead generation campaigns for Europe.
- With results, you grow into managing the lead generation function, then into business development and key account management.
- Travel to Europe, for meetings and expos, as the role grows.
- Full time, remote. Working hours must overlap with European (CET) business hours.