Manager - Sales & Marketing

Experience: 8+ Years

Notice Period: Immediate - 30 Days

Role Overview: -

• Drive end-to-end GTM strategy, Demand generation, Outbound pipeline creation, Enterprise sales conversions, and Revenue growth.
• Drive positioning, demand generation, demos, and conversions while leading a 5–6-member team and working closely with the CEO.

Key Responsibilities: -

1. GTM, Brand & Positioning

• Define ICP, messaging, and positioning for both brands
• Own Talliant’s 6-month marketing roadmap aligned to revenue
• Build demo narratives, sales storylines, and SDR frameworks (CHAMP)
• Track competitors and maintain sales-ready collateral (case studies, ROI tools, pricing)
• Drive Space Inventive and Talliant branding via LinkedIn, PR, and industry events

2. Content & Demand Generation

• Own complete content strategy for Space Inventive and Talliant.
• Ensure SEO-aligned content with strong ICP pain-point focus
• Manage blog pipeline, video production, and design deliverables
• Drive credibility channels

3. Digital, SEO & Website Growth

• Own website performance (traffic, conversions)
• Execute SEO, keyword strategy, and ranking growth
• Monitor GA4 and GSC; report weekly
• Build PR backlinks, ROI calculators, and conversion assets
• Drive AEO (AI search visibility) initiatives

4. Outbound & Pipeline Creation

• Build outbound engine (email, LinkedIn, cold calls) from scratch
• Run funded startup prospecting
• Maintain ABM lists, CHAMP or relative framework qualification, CRM hygiene

5. Sales Pipeline & Conversion

• Own full funnel: outreach → demo → pilot → closure
• Conduct demos for CHROs/enterprise stakeholders
• Drive pilot conversions and negotiations
• Manage HubSpot pipeline and weekly reviews
• Track and report conversion metrics

6. Sales Enablement

• Maintain playbooks, pitch decks, proposals, and battle cards
• Build objection handling frameworks
• Train SDRs on messaging, demos, and qualification

7. Team & Operations

• Manage SDRs, Content, Research, and Design (5–6 members)
• Run weekly planning, KPI tracking, and performance management
• Hire and onboard SDRs
• Coordinate cross-functionally (Content, Social, Product, Dev)

8. CEO Reporting & Strategy

• Weekly CEO updates (progress, challenges, priorities)
• Monthly GTM and pipeline reviews
• Provide strategic inputs on pricing, conversion, and GTM gaps
• Track KPIs: demos, SQLs, pipeline, SEO, and outreach metrics

Must-Have

• 8–12 years in Sales + Marketing (both mandatory)
• Proven outbound pipeline creation from scratch
• Team leadership (3–8 members)
• Hands-on CRM (HubSpot/Salesforce) expertise
• B2B SaaS / IT services selling experience
• Strong content and data-driven decision-making mindset
• Experience working directly with founders/CEO

Good-to-Have

• HRTech / Hiring Tech experience
• SEO & digital marketing knowledge
• Exposure to outbound tools (Instantly, Apollo, Waalaxy, Clay)
• Industry event presence
• MBA or equivalent