Yarn Marketing Manager (Spinning Mills)
Talent Seeds Corporate Solutions
- Job Description
- Key Responsibilities
- Sales & Marketing Management
- Develop and implement marketing strategies for cotton yarn sales in domestic and international markets.
- Achieve monthly, quarterly and annual sales volume and revenue targets.
- Develop new customers and expand existing business relationships.
- Identify potential markets, customer segments and business opportunities.
- Drive sales of combed, compact, knitting and weaving yarn.
- Ensure optimum sales realization and contribution margins.
- Monitor market demand, competitor activities and cotton yarn price movements.
- Domestic Market Development
- Develop business with knitting units, weaving mills, textile manufacturers and garment exporters.
- Establish strong relationships with yarn dealers, traders, fabric manufacturers and direct consumers.
- Expand customer base in major textile markets such as Tiruppur, Coimbatore, Erode, Karur, Mumbai, Kolkata, Ahmedabad and other textile centres.
- Conduct regular customer visits and market surveys.
- Generate new business enquiries and convert them into confirmed orders.
- Export Marketing
- Develop new international customers and export markets.
- Identify potential buyers, importers, textile mills and international sourcing agents.
- Coordinate with export documentation, logistics and commercial departments.
- Negotiate export prices, payment terms and delivery schedules.
- Monitor international cotton yarn market trends and export competitiveness.
- Develop long-term business relationships with overseas customers.
- Product & Technical Knowledge
- Develop strong knowledge of cotton yarn specifications and applications.
- Promote different yarn counts and product categories.
- Understand customer requirements relating to yarn quality, count, strength, CSP, U%, imperfections, hairiness and contamination.
- Coordinate with production and quality teams to ensure product consistency.
- Handle customer complaints relating to yarn quality and coordinate corrective actions.
- Pricing & Commercial Management
- Prepare competitive yarn pricing strategies based on cotton prices, conversion costs and market demand.
- Monitor daily cotton and yarn market prices.
- Negotiate selling prices with customers.
- Monitor contribution margins and customer-wise profitability.
- Ensure timely order confirmation and commercial documentation.
- Coordinate credit limits, outstanding payments and collections with the finance department.
- Order & Dispatch Coordination
- Coordinate with production planning for order execution.
- Monitor customer order booking and pending order positions.
- Ensure timely availability of finished yarn.
- Coordinate with stores, packing, dispatch and logistics departments.
- Track order delivery schedules and ensure customer commitments are fulfilled.
- Team Management
- Lead, guide and motivate the yarn marketing team.
- Set individual sales targets and review team performance.
- Develop customer-wise and territory-wise sales plans.
- Monitor daily sales activities and prepare management reports.
- Improve team productivity and market coverage.
- Management Reporting
- Submit daily, weekly and monthly sales reports.
- Monitor sales volume, average realization and contribution.
- Prepare customer-wise sales performance reports.
- Analyse market trends and competitor pricing.
- Provide sales forecasts and future business projections to senior management.
- Product Knowledge Required
- 100% Cotton Yarn
- Combed Cotton Yarn
- Compact Cotton Yarn
- Knitting Yarn
- Weaving Yarn
- Different yarn counts (Ne 20s to 80s, depending on product portfolio)
- Ring Spun and Compact Spun Yarn
- Yarn quality parameters and testing standards
- Required Skills & Competencies
- Strong knowledge of the spinning industry and cotton yarn markets.
- Excellent domestic and export marketing skills.
- Strong customer relationship management capabilities.
- Good negotiation and commercial decision-making skills.
- Knowledge of cotton procurement and yarn price movements.
- Ability to develop new markets and generate business.
- Strong leadership and team management capabilities.
- Proficiency in MS Excel, ERP and sales reporting systems.
- Ability to work under sales targets and business pressure.
- Educational Qualification & Experience
- B.Tech / B.Sc. Textile Technology, Textile Engineering or equivalent.
- MBA in Marketing will be an added advantage.
- Minimum 8-15 years of experience in cotton yarn marketing.
- Previous experience in a reputed spinning mill is preferred.
- Experience handling domestic and export yarn customers.
- Proven track record in achieving sales volume and profitability targets.