Content Head

Future Varsity has been in education for more than two decades. We offer career-oriented undergraduate, postgraduate and diploma programmes, designed and delivered with partner institutions across Mumbai, Delhi, Ahmedabad and Jaipur, with 7,500 current students.

We are looking for a Content Head to build and own our content funnel end to end: brand storytelling, social media, video and digital content that takes a student from first hearing about Future Varsity to applying and enrolling - what we say, where we say it, and how it looks and sounds.

Location: Mumbai, on-site

Compensation: 20-40 LPA

What you will own:

- Content strategy and the full content funnel across social media, video, website, SEO, email and admissions marketing campaigns

- Build and lead a team of writers, copywriters, designers, editors and video creators

- Brand voice, brand storytelling and creative direction, so every campus speaks in one voice

- Content that drives admissions: campaign ideas, scriptwriting, ad creatives and landing pages that convert

- Content performance and analytics: reach, engagement, leads and conversions, iterated fast

- Creator, influencer, agency and video production partnerships where they speed us up

Who we are looking for:

- A senior content leader who has built and led content teams, ideally in education or edtech

- Has grown a brand's content from its early days; Masters' Union, Scaler, Mesa or Newton School experience is a plus

- Deep knowledge of YouTube, Instagram and LinkedIn algorithms and what performs on each

- Hands-on: you can write, script and edit yourself, not only manage a team

Apply in 2-3 minutes (keep your CV ready): https://docs.google.com/forms/d/e/1FAIpQLSekA5XAqflRpXlQb2497ytF4sfJ9JBXyjVrr21oeN0kCOVlYA/viewform

Skills: Content Strategy, Content Marketing, Content Funnel, Social Media Marketing, Video Production, Brand Storytelling, Copywriting, Scriptwriting, SEO, Creative Direction, Campaign Management, Content Calendar, Admissions Marketing, Marketing Analytics, Team Leadership, YouTube, Instagram, LinkedIn

Also known as: Head of Content, Content Director, Head of Content Marketing, Creative Head, Brand Content Lead, Editor-in-Chief