Country Brand Associate - Rare Disease
Pfizer
Support the strategic planning process for business based on customer insights to enhance penetration
Develop impactful promotional programs, activities for CSO FF aligned with ‘Key’ market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
Optimally utilize available expenses to drive the same
Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
Work with medical and legal team to get appropriate approval for materials
Execute the implementation plan for the campaigns & adherence to the SLA’s with various stakeholders- both internal and external
Operational
Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)
Track brand performance progress towards the target
Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs
Coordinate with the sales team. Seek their buy-in and alignment in review meetings
Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
Interact with KOLs and maintain relationships through regular field visit
Co-ordinate with sales training team for the training programs
Train field force on product knowledge, positioning and prioritization
Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
Develop promotional meetings strategy and drive execution
Monthly field communication on performance, action items for the brand
Promotional Materials and Event Management
Provide inputs to the creative agencies for development of artwork, visual aids and leave behind
Work with medical and legal team to get appropriate approval for promotional materials
Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers
Develop and validate brand-specific messages and awareness content in alignment with ‘Core’ market strategy, design training (w/medical, regulatory)
Compliance
Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
Work in collaboration with the Medical & Marketing team to validate the content developed
Adhere to the guidelines laid down by the Regulators while designing the campaigns
Manage compliance review of materials created
Shared Accountability
Develop promotional meetings strategy and drive execution (with Mktg. Lead)
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead)
Long-range forecasting (with the leadership team)
Revenue adjustments, as needed (with the leadership team)
Education:
B. Pharm/ BSc. Biotech with MBA in Marketing
2-6 years of Product or Brand management experience in Rare Disease/Specialty Care - Growth Hormones/Hemophilia/ Pediatrics/ Endochrinology
Experience In Product Launch Preferred
- Good understanding of Indian Healthcare market/pharmaceutical industry
- Ability to work in a matrix organization
- Ability to develop and execute structured project plans
- Requirement for compliance to highest ethical standards
- Sound understanding of multi-channel marketing and stakeholder engagement
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