Associate Director - Biddable Media

One of our clients, DeltaX is looking for an experienced Associate Director, who understands how to build and optimize campaigns across Search & Social platforms. We're looking for an experienced professional with at least 5+ years, someone ambitious who wants to accelerate their career in a fast-growth team and work across some of the most exciting brands in the market.

CTC Budget | INR 20 LPA - 24 LPA | Experience: 5-8 Years | Work from Office: Baner, Pune

Your day to day responsibilities shall encompass:

1. Working with and contributing to our approach to biddable media buying.
2. Lead overarching strategic thinking, ensure media strategy is align and meets client objectives
3. Guiding a team in executing biddable media campaigns to an industry-standard best practice across channels, and guiding creative strategy
4. Continually optimize ad accounts to achieve the absolute best results for clients
5. Managing client relationships and escalation as and when need, be hands-on and work closely with other team members
6. Conduct account audits to identity growth & optimization opportunities
7. Contributing to the growth & structure of DeltaX paid search media team, assisting in training and up-skilling the wider team

What you’ll need to succeed in the role:

1. To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients  
2. To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives  
3. To manage budgets in line with strategy and ensure that monthly spend is on target.  To deliver regular paid search management services for assigned clients 
4. To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators
5. Have an eye for precision and attention to detail
6. Highly numerate with great business acumen 
7. Provide mid to long term planning  and strategy focusing on brand growth. 
8. Understand the client’s industry, competitive landscape, audience behaviours, and cross-channel media marketplace to develop long term media approach as well as foster innovation, especially within paid media. 
9. Lead Strategy Planning effort both in terms of high-level solution design as well as in management approach for each group
10. Eye for precision and attention to detail
11. Confidence with numbers and data analysis
12. Excellent knowledge of MS-Office, particularly Excel and PowerPoint
13. Good to have Google Ads Certification & Meta Advertising Certification

About DeltaX

DeltaX is an AI and Automation company transforming the way marketing and advertising work by helping over 1,000+ advertisers and agencies plan, buy, optimize and measure campaigns across digital media. 

Founded in 2012, we build technology that helps businesses make marketing smarter, more efficient and more impactful. With AI, automation and intelligent workflows at the heart of our evolution, we're expanding our capabilities, teams and ambitions. 

We're at an exciting stage of growth, and the people we bring on board will play a significant role in shaping what we build next.