SEO & Web Development Specialist

Job Summary

Anurag University is looking for a technically skilled and result-oriented SEO & Website Development Specialist to manage, maintain, optimize, and enhance the university's digital presence. The ideal candidate should possess strong expertise in Search Engine Optimization (SEO), website development, Python programming, and website administration. The candidate will be responsible for managing the university website end to end, implementing technical SEO strategies, developing website functionalities, optimizing website performance, and ensuring a seamless user experience.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Develop and implement comprehensive SEO strategies to improve organic search visibility.
• Conduct keyword research, competitor analysis, and SEO audits.
• Manage On-Page, Off-Page, and Technical SEO activities.
• Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
• Implement schema markup, structured data, XML sitemaps, and robots.txt.
• Monitor keyword rankings, organic traffic, impressions, and search performance.
• Improve SEO performance for university programs, admissions, departments, and landing pages.

2. Website Development & Management

• Take end-to-end responsibility for managing and maintaining the university website.
• Develop, modify, and maintain website pages, landing pages, and dynamic web components.
• Handle website frontend and backend development.
• Work with HTML5, CSS3, JavaScript, and responsive web design.
• Manage website CMS platforms, preferably WordPress.
• Develop and integrate website forms, APIs, and third-party applications.
• Troubleshoot website errors, bugs, broken links, and functionality issues.
• Ensure website security, backups, performance, and regular updates.

3. Python Programming & Automation

• Use Python for website-related development, automation, and data processing.
• Develop scripts to automate repetitive website management and SEO tasks.
• Work with Python frameworks such as Django or Flask.
• Integrate APIs and automate data exchange between website applications.
• Develop backend functionalities and support database integration.
• Troubleshoot and resolve Python-related application issues.

4. Technical SEO & Website Performance

• Conduct regular technical SEO audits.
• Improve website loading speed, Core Web Vitals, and mobile performance.
• Manage indexing, crawling, redirects, canonical tags, and URL structures.
• Identify and resolve duplicate content and technical errors.
• Implement structured data and schema for university-related pages.
• Ensure website compatibility across browsers and devices.

5. Website Analytics & Reporting

• Manage Google Analytics 4 and Google Search Console.
• Monitor organic traffic, user behaviour, engagement, and conversion rates.
• Track website enquiries and admission lead-generation performance.
• Prepare monthly website and SEO performance reports.
• Identify opportunities for continuous website improvement.

6. Website Administration & Security

• Manage hosting, domain, SSL certificates, and website deployment in coordination with IT.
• Monitor website uptime and server performance.
• Maintain website backups and security updates.
• Manage website content updates, banners, notifications, and announcements.
• Coordinate with internal departments for website requirements and updates.

Educational Qualifications

• Bachelor's degree in Computer Science, IT, Engineering, Digital Marketing, or a related discipline.
• Relevant certifications in SEO, Python, or Web Development will be an added advantage.

Experience Requirements

• 3+ years of experience in SEO and website management.
• Hands-on experience managing and developing websites.
• Practical knowledge of Python programming and web technologies.
• Experience managing large-scale or multi-page websites is preferred.
• Higher education or university website experience will be an added advantage.

Key Performance Indicators (KPIs)

• Improvement in organic website traffic and search rankings.
• Website uptime, speed, and technical performance.
• Timely completion of website updates and development requirements.
• Reduction in technical SEO errors.
• Improvement in organic admission enquiries and website conversions.
• Successful implementation of website enhancements and automation.

Preferred Candidate Profile

A professional who can independently handle SEO activities, website development, Python-based automation, technical troubleshooting, and complete website administration with minimal supervision.