Demand Generation Executive (Contractual)
Drip Capital
Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers.
We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up.
Key Responsibilities
Demand Generation & Growth
- Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries
- Define target audiences, buyer personas, and acquisition strategies for global markets
- Identify and experiment with new growth channels and opportunities
- Increase Voyager Trade's visibility through content and webinars
- Build trust and awareness among importers, distributors, wholesalers, and procurement teams
- Support thought leadership and market positioning initiatives
- Develop SEO-driven content and landing page strategies targeting buyers looking to source from India
- Create lead magnets, sourcing guides, and other growth assets
- Improve conversion rates through testing, optimization, and data-driven insights
- Track key growth metrics including leads, conversions, acquisition costs, and campaign performance
- Build reporting dashboards and generate actionable insights
- Work closely with leadership to align marketing efforts with business goals
- 2-3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing
- Hands-on experience with paid marketing channels, lead generation, and marketing analytics
- Experience with tools such as HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, or similar platforms
- Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce
- Experience targeting US or international audiences
- Familiarity with SEO, content marketing, and marketing automation platforms
- A self-starter who enjoys building and scaling things from scratch
- Data-driven, curious, and comfortable experimenting with new ideas
- Able to operate independently in a fast-paced environment with high ownership