Content Creator and Social Media Manager
Beroe Inc
Procurement leaders research, validate, and shortlist vendors long before they ever talk to sales. Platforms like LinkedIn and YouTube have strong role to play alongside LLM and digital research, so social shouldn’t be the last stop on a content plan.
We're hiring for a brand new position, social-first Content Creator and Social Media Manager to run our channels and make content built for those channels from the ground up. We’re looking for someone who thinks in posts, clips, and comments; who knows that in B2B, people follow people, not logos; and who gets how a well-shot 45-second video with an analyst can support a brand.
About The Role
You'll be our in-house creator: putting people on camera and editing what you shoot, turning our analysts and leaders into visual and written content that people actually want to consume. Second, you’ll run our social channels: calendar, drafting, publishing, community, and tone of voice.
You'll work closely with the VP Communications and Content, Senior Content Marketing Manager, our marketing colleagues, our analysts and the wider business. You'll have good potential to shape things creatively, and you'll see your work used quickly.
What you'll do
Build a social-first content engine
- Create an exciting human-led social calendar for Beroe that maps quarterly creative peaks, and a regular drumbeat of activity.
- Make content that's built for the feed. Short, sharp, native to the platform. Taking long-form content or slide decks into socially engaging posts.
- Set up a small set of engaging B2B formats we can run every week: explainers, hot takes, category deep dives, analyst reactions, behind-the-scenes clips, exec POVs.
- When there's a big event, client story, report or webinar to work with, turn it into something that stands on its own in a feed.
- Nurture procurement influencers with outreach, comments, engagement
- Nurture clients (people and accounts) with outreach, comments, engagement
- Support our people to be more active and engaging on social media – we would love to do a campaign such as #BeroeFreesFridays to communicate the value of a 4-day working week.
- Get our analysts, execs, and colleagues on video and make them look and sound their best.
- Shoot and edit short-form video for LinkedIn (with a view to building out YouTube Shorts and Instagram content in the future), plus longer pieces for YouTube.
- Set up a lean production kit and workflow so we can capture content wherever it happens: office, events, on the road, over a call.
- Run our channels day to day. LinkedIn is our primary channel, followed by YouTube, and we have intentions to kickstart Instagram. Create channel plans for each, with Beroe’s objectives skewed to the channel relevance – e.g. Instagram may have a different role and tone than LinkedIn.
- Own the calendar. Always-on posts, campaign moments, reactive content. Manage a rolling two-week plan in collaboration with the content team.
- Set the tone. We want to be fun, human, and credible without losing the professional edge our audience expects.
- Get press coverage, exec commentary, and product news into the feed. Make sure the right voices in the business are visible on social.
- Support marketing campaigns, launches, and industry events with content that gets traction with our target buyers.
- Watch the numbers: engagement (with a lens on target accounts), growth, audience quality. Report back monthly, with a deeper look every quarter.
- Feed what you learn into the next plan. More of what works, less of what doesn't.
- Stay on top of what's happening on social: new formats, new tools, what other B2B accounts are doing well. Bring the good stuff back into the team.
- 4 to 5 years in social media, content creation, video production – ideally a combination of these – from agency, in-house or creator-side
- A body of work you can show us. Screenshots, links, showreel, whatever proves what you can do.
- You can shoot and edit video. Phone, DSLR, whatever you're most comfortable with. You know your way around CapCut, Premiere, DaVinci Resolve or the equivalent.
- You have an eye for design. Knowledge of Canva, Figma, Adobe Creative Suite, or similar.
- You have experience with, or are keen to explore how AI can help you get the job done. From content ideation and planning, to community management, to reporting and further – but keeping our tone human.
- You view your role as part of a bigger team’s work – connected thinking and awareness of the bigger picture, rather than isolated focus on one task.
- You can write copy that sounds like a human wrote it.
- You know LinkedIn inside out. You're curious about YouTube and Instagram for B2B, and you have views on which formats are working right now.
- You're proactive and organized. You can juggle multiple shoots, posts, and stakeholders without dropping any of them.
- You're good with people. You can walk into a room with a nervous analyst and a camera, and come out with something usable.
- Background in B2B, SaaS, consulting or professional services.
- Any exposure to procurement or supply chain.
- Motion graphics, basic animation, or a working relationship with AI content tools.
- Experience helping other people build their own social presence.
- You'll shape how Beroe sounds and looks on social during our 20th year and beyond.
- Direct access to a global bench of category experts and senior leaders. The material is here if you can bring it out of them.
- Build out a newly created role, showing value to the business.
- Room to make things, deliver them, and learn.
- Working with a strong and ambitious team of Marketers who are supportive, collaborative, and care about the work.