Assistant Manager, Direct-to-Consumer (D2C)

Assistant Manager, Direct-to-Consumer (D2C)

Location: Ahmedabad, India

Experience: 4–6 years

About the Company

Dermatouch is an Indian dermocosmetics skincare brand founded in 2021. It develops dermatologically tested, science-backed products for concerns including acne, pigmentation, dark spots, dryness, aging, and uneven skin tone. Products use clinically proven actives and carefully balanced formulas to address skin needs. Dermatouch’s mission is to cut through fleeting trends and complex claims with clarity and efficacy, selecting ingredients meticulously and creating solutions for diverse skin needs. The brand aims to change the conversation from fairness to healthy, flawless skin irrespective of complexion, with products made for Indian skin. Transparency, respect, simplicity, and results guide the company. Dermatouch sells through its direct-to-consumer website, online marketplaces, pharmacies, and other retail channels, and is based in Ahmedabad, Gujarat. It operates in beauty and personal care, dermocosmetics, and e-commerce, with a focus on clinical integrity and real consumer skin concerns.

About the Role

As Assistant Manager, Direct-to-Consumer (D2C), you will own end-to-end online business growth, monthly revenue targets, and profitability. You will manage Shopify operations and merchandising, optimize pricing, offers, website journeys, landing pages, and checkout, and plan and improve Meta and Google Ads campaigns. The role combines performance marketing budget management with conversion, average order value, repeat purchase, and retention initiatives. You will develop influencer, affiliate, and content-led growth strategies, manage CRM across WhatsApp, email, and remarketing, and monitor D2C P&L, marketing spend, revenue contribution, and business metrics. You will identify opportunities across D2C and Quick Commerce. This is a full-time, on-site role in Ahmedabad. It requires four to six years of relevant experience; an MBA in Marketing or Business Administration and a specialization in D2C Growth, Performance Marketing, or E-commerce are specified in the search requirements.

Key Responsibilities

• Own end-to-end D2C growth, monthly revenue targets, and profitability. Track business performance and act on opportunities to improve revenue contribution and commercial outcomes.
• Manage Shopify operations, including website optimization, pricing, product merchandising, offers, and conversion funnels. Improve the storefront and shopping journey in line with business priorities.
• Plan, execute, and optimize Meta and Google Ads campaigns. Manage budgets efficiently while improving ROAS, CAC, ROI, and campaign performance.
• Improve average order value, conversion rates, repeat purchases, and customer retention through data-driven strategies. Optimize landing pages and checkout, including upselling and cross-selling opportunities.
• Develop influencer, affiliate, and content-led growth strategies. Identify opportunities to strengthen customer acquisition and performance across channels.
• Manage CRM initiatives across WhatsApp, email, and remarketing. Support customer engagement, repeat purchases, and retention through coordinated communications.
• Monitor D2C P&L, marketing spend, revenue contribution, and key business metrics. Identify growth opportunities across D2C and Quick Commerce channels.

Essential Skills & Technologies

• D2C business management and e-commerce growth capability, including hands-on experience scaling an online business and managing revenue growth, monthly targets, and profitability.
• Strong Shopify and website business management skills across storefront operations, pricing, product merchandising, offers, website optimization, and conversion funnels.
• Practical performance marketing expertise with Meta Ads and Google Ads, including campaign planning, execution, optimization, and efficient marketing budget management.
• Ability to monitor and optimize ROAS, CAC, ROI, marketing spend, revenue contribution, and D2C P&L to improve campaign efficiency and business performance.
• Conversion rate optimization experience covering landing pages and checkout, with strategies to improve average order value, conversion, upselling, and cross-selling.
• Customer retention and CRM marketing skills across WhatsApp, email, and remarketing, supporting customer engagement and repeat purchases.
• Ability to develop influencer, affiliate, and content-led growth strategies and identify opportunities across D2C and Quick Commerce channels.

Additional Plus

• Experience in beauty, personal care, FMCG, or health and wellness can bring relevant category understanding to online business and customer growth.
• A Master of Business Administration in Marketing or Business Administration, with specialization in D2C Growth, Performance Marketing, or E-commerce, aligns with the approved education requirements.

What You'll Bring

• Four to six years of experience in D2C, e-commerce, or growth management, including hands-on experience scaling a D2C business.
• An entrepreneurial, data-driven approach to business growth, customer acquisition, revenue targets, and profitability.
• Practical skills spanning Shopify operations, performance marketing, conversion optimization, CRM, and retention, with the ability to turn analysis into focused improvements.
• The approved postgraduate qualification: a Master of Business Administration in Marketing or Business Administration, with specialization in D2C Growth, Performance Marketing, or E-commerce.

Why Join Us

At Dermatouch, you can contribute to a science-backed skincare brand focused on real consumer skin concerns and products made for Indian skin. The company aims to change the conversation from fairness to healthy, flawless skin irrespective of complexion, with a commitment to clinical integrity, transparency, and carefully selected ingredients. This role gives you scope to shape online growth by connecting Shopify operations, marketing investment, customer experience, retention, and commercial performance. You will work across paid campaigns, CRM, conversion optimization, and growth opportunities in D2C and Quick Commerce, with visibility into business metrics and P&L. Dermatouch’s recruiting materials emphasize high ownership, experimentation, creativity, execution, fast decisions, and visible impact. The approved benefits include high ownership and professional growth, supported by hands-on involvement in the D2C business. You can build practical capability across e-commerce, performance marketing, customer retention, and profitability while helping customers discover and buy science-backed skincare through the brand’s online channels.

What We Offer

• High ownership, with scope to contribute to D2C growth, marketing efficiency, customer retention, and profitability.
• Professional growth through hands-on work across Shopify, paid campaigns, CRM, conversion optimization, and business performance in D2C and Quick Commerce.