Search ad specialist - #970096

Responsibilities

• Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility.
• Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Conduct A/B testing and optimization to improve campaign performance and ROI.
• Analyze campaign data and provide insights and recommendations for optimization.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Stay informed about industry trends, best practices, and new technologies in search advertising.
  
  

Requirements

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5 years of experience in search advertising, with a focus on Google Ads.
• Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation.
• In-depth knowledge of Google Ads platform, including keyword targeting, ad formats, and bidding strategies.
  
  

Preferred Qualifications (Good To Have)

Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising.

Certification in Google Ads or other relevant digital marketing certifications.

Our Culture

At MassCampaigns, we foster a collaborative and supportive work culture where every team member plays a vital role in driving the company's growth. We value diversity, creativity, and a fun-loving attitude. We encourage individuals who believe they possess the necessary traits to excel in this role to apply, regardless of whether they meet all the specified requirements.

Skills: data analysis,search advertising,industry trends,certification,digital,lead generation,brand visibility,a/b testing,campaigns,keyword research,advertising,search,marketing,google ads,optimization,google,budget management,digital advertising platforms,best practices,campaign management